• Beatles attractions, Cavern Quarter, The Beatles, Matthew Street

New masterplan could enhance Beatles attractions in Cavern Quarter

Beatles attractions around Liverpool’s Matthew Street could be given a boost as part of a new masterplan for the area.

Liverpool City Council has plans to create a Spatial Regeneration Framework (SRF) for the Cavern Quarter, which is home to the world-famous Cavern Club, to enhance its global tourism appeal.

If the creation of the masterplan is approved by cabinet members next Friday (20 April), it will be tendered and accompanied by a new vision to build on Liverpool’s £90 million a year Beatles heritage industry which currently supports 2,335 jobs.

The Cavern Quarter SRF, which is expected to go out to public consultation in the autumn and would include giving the city council Compulsory Purchase powers, will be guided by the findings of a scrutiny panel established in 2016 which carried out an independent review of the area.

Recommendations following the review included an enhanced and more coordinated Beatles tourism offer with new visitor attractions and information points, as well as a public art strategy for the Cavern Quarter and more useable public open space.

Other suggestions included the redevelopment of derelict, under used and undesirable sites; more diverse, complementary uses of buildings that operate 24 hours a day in the area, and the creation of a more vibrant and inviting environment at ground floor level.

Mayor of Liverpool Joe Anderson says: “The Beatles are known the world over and not just by those who grew up with them, new audiences are discovering their music all the time and wanting to learn about the band’s roots.

“The fact is we have a good Beatles tourism offer but it’s not at the level it could and should be – one that has a world class wow factor that reflects the band’s timeless genius and global impact.

“A lot of progress has been made in the past decade and this new masterplan will seek to build on that and give us the tools to enhance the 24-hour appeal of the area around The Cavern and Mathew Street.”

Once the draft SRF is produced it would then be subject to a formal consultation period that will be undertaken over a period of six weeks. The feedback will influence the final draft of the document before the city council considers whether to formally adopt it.

About Author: Natasha Young

Natasha Young is our Editor. She can be contacted by email natasha@movepublishing.co.uk or by phone on 0151 709 3871.