• Cultural events

Cultural events generate more than £85 million for Liverpool economy

Cultural events in Liverpool generated more than £85 million for the local economy last year, it has been revealed.

High profile happenings such as the Giants Spectacular, Bordeaux Wine Festival and Liverpool International Music Festival (LIMF) attracted more than 2.2m people to the city.

The figures have been revealed as part of the Culture Liverpool 2018 Review which outlines the work of Culture Liverpool – the Liverpool City Council department responsible for events.

According to the document, which will be presented to the local authority’s culture, tourism and events select committee next Tuesday (22 January), 83.3% of attendees to 2018’s events were motivated to visit the city primarily due to the events themselves, but then visited other attractions which also reported monthly increases in visitors.

The report also reiterates the impact of last October’s Giants Spectacular (pictured), which is officially the largest free event Liverpool has ever produced with 1.3m attendees visiting over the four days bringing in £60.6m to the local economy, £58m to Liverpool, and a further £2.2m to Wirral which attracted 80,000 visitors.

Jean Luc Courcoult – the man behind Liverpool’s three Giant events – will receive the Freedom of the City of Liverpool at St George’s Hall on Thursday (17 January).

Other standout points from the document include:

  • During the weekend of the Bordeaux Wine Festival (25-28 May) the city hosted 450,000 visitors, generating around £11m for the local economy.
  • The nine-month China Dream arts season celebrating Chinese contemporary art and culture attracted 75,000 people to standalone events.
  • A crowd of more than 10,000 turned out for the first Feis Liverpool at Pier Head which saw performances from Van Morrison, The Dubliners and Shane MacGowan.
  • LIMF took place once again and, despite no longer being a free event, attracted more than 50,000 music fans.
  • Meanwhile the Lost Castles arts event saw French French artist Olivier Grossetête work with over 2,000 participants across six locations in the Liverpool City Region to recreate castles which once stood in those communities out of cardboard boxes.

The report adds that Culture Liverpool will continue to develop and deliver a programme of “world class” events for 2019 which build on the city’s “core assets of music and maritime”.

About Author: Lawrence Saunders

Lawrence is a journalist at Move Publishing. He can be contacted via email at lawrence@movepublishing.co.uk or by phone on 0151 709 3871.