Food concept Pilgrim will relocate from London to Liverpool after receiving backing on BBC Two’s ‘My Million Pound Menu’.
Last night’s (22 January) episode saw the city’s Graffiti Spirits Group offer the food venture a partnership opportunity for its forthcoming Duke Street Food & Drink Market.
Matt Farrell, co-founder of the independent bar and restaurant group which is also behind Liverpool venues including Santa Chupitos and El Bandito, was among restaurateurs looking to invest in a promising new trader on the show.
As a result Pilgrim, which creates Spanish and Iberian flavour-filled menus drawing inspiration from the well-travelled routes of Camino de Santiago pilgrimage, is to take over the mezzanine level of Duke Street Food & Drinks Market with a 60-seat restaurant and terrace.
Pilgrim’s setup within the restored warehouse, which is due to open in April, will also feature an open kitchen and a ‘centrepiece live-fire grill’.
It will join six street food vendors and other features including a craft beer and cocktail bar in the market, which is a collaboration between Graffiti Spirits Group and Urban Food & Drink.
The arrival of Pilgrim, which is planning pop-up dinner events in London and Liverpool ahead the restaurant launch, isn’t the first time Liverpool has been the focus of ‘My Million Pound Menu’ investment.
The first series of the programme, hosted by ‘First Dates’ star Fred Sirieix, saw the city’s Cuban-inspired FINCA receive investment from Living Ventures co-founder Jeremy Roberts.
The support lead to a summer residency for FINCA in Manchester’s Spinningfields-based Artisan Café Bar, and the concept has also recently been announced as one of Duke Street Food and Drink Market’s food vendors.