The third and final Giants spectacular generated £60.6 million for Liverpool and Wirral, a new report has revealed.
‘Liverpool’s Dream’, which took place in October, attracted 1.3m visitors across both sides of the River Mersey.
Broken down, this equates to around 1.22m visitors to Liverpool, bringing in £58m, and 80,000 to Wirral, bringing in £2.2m.
It beats previous record held by 2014’s Giants event ‘Memories of August 1914’ which had an economic impact of £46m.
Other Liverpool institutions and attractions felt the benefit of the event when they compared the figures from the Giants weekend, with the same weekend in 2017.
It was the busiest weekend of the year for Tate Liverpool, with 8,534 visitors, compared to 5,581 during the same weekend last year – an increase of 53%.
National Museum Liverpool’s waterfront venues welcomed 54,092 visitors across the four days – a 108% increase on 2017.
The Museum of Liverpool alone experienced a 181% increase in visitors across the four days, with Merseyside Maritime Museum welcoming 63% more people.
A total of 322,000 people headed to Liverpool ONE – 25% busier than the previous year and 9% busier than the 2014 Giants event.
At one point over the four days, Liverpool BID Company saw a 109.7% increase in footfall in one of its areas (Clayton Square/Elliot Street), with overall figures showing that from 5-7 October crowds numbered 594,843 people – making it one of the retail area’s busiest periods of the year.
The report, produced by the Liverpool City Region Local Enterprise Partnership, also found that:
- 75% of visitors were from the Liverpool City Region and the wider North West, with 22% travelling from elsewhere around the UK and 3% were overseas tourists.
- The average length of stay in the city region was 2.7 nights.
- Visitors staying over spent on average £138.99 per person, with day visitors spending £30 per person.
- Of the non-residents interviewed, 97% were likely to return to Liverpool in the future.
- When asked how they found out about the event, 75% found out from coverage in the media.
- More than half of those interviewed said they would be eating out as part of their trip to see the Giants.
- The majority of people, 90%, said that the Giants event was their sole reason for heading to Liverpool or Wirral.
- Just over half of the respondents had attended a previous Giants event in either 2012 or 2014.
- More than two thirds of visitors arrived at the event on foot.
- The interactive map which showed exactly where the Giants were, was visited 542,326 times.