Residents at the upcoming Lexington tower at Liverpool Waters will be offered free Uber rides if they decline a car parking space at the development.
The initiative is part of an agreement between the taxi firm and developer Moda Living which aims to help reduce the number of vehicles on the roads.
Residents who do not sign up for parking will be handed £100 of Uber credits each month and can book a taxi through Moda’s bespoke mobile app.
Oscar brooks, acquisitions director at Moda Living, tells Your Move: “We are really excited to get this feature up and running at The Lexington and delighted to partner with Uber.
“The idea of the partnership is not to force it upon tenants or limit them in the ways they commute, be it bike, bus or other taxi firms, quite the opposite. For us this about providing our residents with an enhanced experience by offering choice and making that choice more accessible and convenient by having a direct link from our resident app. If we can decrease traffic and congestion along the way that a big tick for us.
“In this day and age everything we do is from the palm of our hand from music to shopping to banking, and as developers we have to not only adapt but make sure we are at the forefront of the technology curve going forwards to keep our offer relevant to our demographic.”
The Lexington is an £82 million joint venture project between Moda Living and investment firm Apache Capital Partners.
Set to stand at 34 storeys tall, the private rented sector (PRS) development was granted planning permission in September 2016.