Life-saving ‘CardiAct’ campaign expands

Liverpool city centre’s business district has expanded its life-saving ‘CardiAct’ campaign in partnership with Medicash.

Together with Liverpool BID Company, Medicash has donated a defibrillator to the award-winning restaurant Fazenda, in Exchange Flags, ensuring anyone in the district who suffers a heart attack is no more than two minutes away a machine.

The defibrillator at Fazenda is the 24th to be handed over to businesses since CardiAct was launched in September by actor and heart surgery survivor, Ricky Tomlinson.

Fazenda assistant manager Joel Luke Kavanagh, who has an Implantable Cardioverter – Defibrillator inserted in his chest after being diagnosed with Hypertrophic Obstructive Cardiomyopathy (HOCOM) aged 16, says: “It’s such a worthwhile initiative as it means a sudden tragedy can be prevented with the ‘defib’ equipment.

“The one we have at Fazenda ensures the whole of the city centre is now covered, with a kit available within two minutes of any location.”

Since CardiAct was launched, more than 120 staff across 35 businesses in the Commercial District, which has a daily workforce of more than 60,000 people, have been trained by the North West Ambulance Service to use the publically available machines.

Evidence shows the chances of survival from a cardiac arrest is 80% if a device is used within the two-minute time period however without a defibrillator, the chances of survival reduce to just 2%.

Sue Weir, CEO of Medicash, says:  “Medicash is proud to have started this campaign which will undoubtedly save lives.”

Liverpool city centre also has publicly accessible defibrillators in all major travel stations, shopping centres and all National Museums Liverpool venues.

Bill Addy, chief executive of Liverpool BID Company, whose son David died at the age of 10 in 1996 following a heart attack in a playground, says: “We have been overwhelmed by the response from the business community to the CardiAct campaign.

“To be able to achieve our two minute goal in the Commercial District in just three months is phenomenal and I applaud all those who have responded.’’

Through the ‘CardiACT’ scheme, businesses are offered a 50% discount to install a device, which usually costs £1,200. Businesses can apply to Medicash by emailing

About Author: Nick Hughes