A three-day celebration of the city region will begin today (4 August) as the Liverpool Loves festival gets underway.
The award-winning waterfront event is expected to be bigger than last year’s inaugural festivities as the packed programme follows themes of business, culture, food and wellbeing.
A Liverpool Loves Business day of seminars and advice will kick off the proceedings at the Crowne Plaza Hotel today and aims to ‘inspire, encourage and empower SMEs’.
Then tomorrow (5 August) Liverpool Loves Merseybeat will provide a musical trip down memory lane with a special concert in the Culturebox Marquee at the Pier Head.
Liverpool ‘60s singer Beryl Marsden will headline, and is joined on the bill by her house band The Goldies as well as Merseybeat performers Ray Ennis, Karl Terry, Brian Saxophone Jones, and Billy Kinsley.
The festival, which attracted more than 27,000 visitors in 2015, will come to a fun-filled close on Saturday (6 August) as Liverpool Loves Festival Day brings a 12-hour programme of culture, live music, family activities, healthy living and food and drink across five stages.
Joshua Boyd, managing director of Orb CIC and festival director of Liverpool Loves, says: “This year we’ve worked really hard to capture what made the first ever festival so special – and build on its ability to generate a positive impact for businesses and communities in the Liverpool City Region.
“2016 has been another knockout year for festivals – with LIMF a major success and Liverpool Pride coming back in force across back to back weekends during recent weeks, we’re honoured to cap off the summer on our world famous waterfront with a celebration of the best of life in Liverpool.
“It’s colourful, scouse and designed to put a smile on your face. Please spread the word about this event and show your city some love!”