Liverpool John Lennon Airport (LJLA) wants city travel agents to promote departures from Liverpool ahead of those from other airports.
LJLA’s ‘We Sell Liverpool Airport 1st’ campaign is aimed at highlighting the convenience of flying from Liverpool, particularly for local holidaymakers.
A number of local travel agents including Hays, Tui, Myriad Travel, Crowne Travel and Pearl King Travel have signed up to the initiative, committing to promote departures from Liverpool to their customers ahead of flights from alternative airports.
LJLA says other benefits include on site car parking close to the terminal, average security queue times of just five minutes, one of the UK’s best records for on time departures and fast baggage collection times when returning home.
Recently completed improvement works at the airport have seen a number of new retail brands open as well as the upgrade of approximately 2,000 sq m of the upper floor of the departure lounge.
The improvements, which cost £3 million, include new and upgraded stores for existing retailers, new washroom facilities, large flight information screens, new seating and new lighting.
Once the summer season has finished for the airport, work will then commence during the autumn and winter on the next phase of improvement works costing a further £2m, which will see an expansion and redesign of the existing World Duty Free shop and improvements to other areas.
Lucy O’Shaughnessy, LJLA’s commercial director, says: “Previous investments in a number of passenger facilities at the airport have seen our customer satisfaction levels reach an all-time high.
“We believe these latest improvements have created a real wow factor for passengers as we welcome them into the departure Lounge, building on existing positive passenger feedback and further enhancing the customer experience.”