The opening of the UK’s only dedicated museum of popular culture in Liverpool has moved a step closer.
The British Music Experience (BME) has announced that Titanic Belfast Ltd will operate the museum when it opens at the Cunard building later this year.
Titanic Belfast Ltd, a sister company of Titanic Hotel Liverpool and operators of the world’s largest Titanic visitor experience, were chosen after what the BME describes as a “highly competitive bidding process”.
Liverpool City Council, which is partially funding the BME’s move to Liverpool from London’s O2, fully supported the decision.
Tim Husbands, CEO of Titanic Belfast, says: “Titanic Belfast is delighted to have been awarded such a prestigious contract.
“We are honoured to be given the opportunity to be associated with the telling of such an important national story, and for it to be set in Liverpool, the city that has had so much influence over the development of popular music over the years.
“We look forward to working closely with the city’s agencies and the people of Liverpool, and to helping grow further the reputation of the city as a leading European tourism destination.”
The interactive museum will allow visitors to experience what it would have felt like to be part of historic musical moments, whilst also displaying iconic images and footage and hosting learning and public programmes.
Creating around 35 jobs, the venue will feature a café, a shop selling music and pop-culture related products, and a venue for corporate events.
Harvey Goldsmith CBE, chair of the BME, adds: “The trustees of the BME are thrilled to partner with the Titanic Belfast team.
“What they have accomplished in Belfast is incredibly significant. With the BME, Liverpool City Council and the Titanic Belfast team we want to further root the UK’s music heritage in the heart of Liverpool, just as the story of Titanic is now docked in Belfast and an international destination.”
Originally expected to open at Easter, the BME is now planning to be up and running by the autumn.