Promenade Estates has submitted a planning application to convert its Grade II-listed Queen Square headquarters into a 43-bed boutique hotel.
Designed by Alfred Waterhouse, the building was the regional headquarters of Pearl Assurance and overlooks St John’s Gardens and St George’s Hall.
It also adjoins the city’s Marriot Hotel, which Promenade developed in the mid-1990s.
The well-known Dr Duncan’s pub on the ground floor would be unaffected by the development.
Peter Hynd, chairman of Liverpool-based Promenade Estates, says: “It’s the perfect location for a high quality boutique offering.
“Those who visit the city for its architecture and culture will love the Alfred Waterhouse link and the fact that the Walker Art Gallery is over the road.
“We understand the regional hotel market and also the operational issues, having been active investors in all our hotel properties.”
The development, if granted permission, would be the fifth hotel in the region developed by the Promenade team – joining the Marriot hotels in Speke and Queen Square, the Ramada Plaza hotel in Southport and the Travelodge at Marine Point in New Brighton.
The building’s original refurbishment was undertaken by the Liverpool studio of Falconer Chester Hall (FCH), which has been retained to design the new hotel.