Pier Head Village will return to Liverpool’s waterfront this summer for the third year running.
Set against the backdrop of the ‘Three Graces’ the attraction promises art, music, bars, street food and ‘thrill rides’.
The Sky Swing, which towered over the Pier Head Village last year, will make a return when the summer-long festival opens on 14 July alongside a host of other rides.
In 2017 Pier Head Village is said to have attracted more than 500,000 visitors, and a recent study suggested it grew the city’s day-tripper market with almost 50% of attendees extending their visit to other waterfront museums and attractions.
Mayor of Liverpool Joe Anderson says: “We know that the festival is helping to attract and retain visitor interest in the city, supporting the tourist economy and helping to showcase our iconic waterfront. It will be a fantastic addition to the Liverpool 2018 line-up of events.”
Village creator Martin O’Shea adds: “We want the festival to continue to play a major role in attracting and retaining visitor interest in the city, supporting the local tourist economy as well as providing more than 100 new summer jobs for local people every year.”