The new British Music Experience (BME) will have “something for everyone” when it arrives at Liverpool’s Cunard Building next year, according to its CEO.
Tim Husbands was speaking at a special launch for the museum which will see around 600 rare music heritage items go on display including some of the late David Bowie’s original Ziggy Stardust costumes.
Tim is the man behind Titanic Belfast Ltd, a sister company of Titanic Hotel Liverpool and operators of the world’s largest Titanic visitor experience, which was chosen to run the BME after what the company describes as a “highly competitive bidding process”.
Tim says: “Why the BME is coming to Liverpool of course has a lot to do with the city’s musical heritage, much wider than just The Beatles, also reflecting the North West’s music tradition as well.
“We wanted to move the exhibition somewhere which already had a ready-made space and level of visitors and this seems to be just the perfect time to be coming to Liverpool. We’re very hopeful and we’re encouraged by the input we’ve had thus far from the city of Liverpool.
“The BME is very much a national story and we think it will give Liverpool the chance to create an increased number of international visitors much like with our Titanic Experience in Belfast where we now have over 80% of our visitors coming from outside of Northern Ireland.
“We’re also talking with The Beatles Experience about how we market ourselves jointly in order that we can create an even greater level of interest in the city from both the individual traveller and the group travel market which I think Liverpool has a fantastic opportunity in.”
Tim admitted that the items he was much looking forward to seeing at the exhibition was the Ziggy Stardust costumes but was keen to point out the exhibition will showcase items from the entire history of popular music.
He adds: “It will be from the 1940s, through the 50s, the romanticism of the 60s, 70s Glam Rock all the way through to House music – there’ll be something from everyone to recognise in there, we call it ‘the soundtrack to your lives’”.
Merseyside bands will feature heavily at the museum with about 10% of the showcase made up of items and souvenirs from artists such as The Beatles, Gerry and the Pacemakers and Cilla Black.
The BME will open at the Cunard Building on 11 February 2017.