One of Liverpool’s leading music industry figures Kevin McManus has landed the role of producer of UNESCO City of Music.

The former music journalist, author and record producer has been tasked by Culture Liverpool with fulfilling the pledges made during the city’s successful bid for the prestigious UNESCO accolade.

Kevin’s goals include creating new opportunities for children in the Liverpool music industry, increasing participation and performance opportunities in the city, and raising the profile of the sector and growing its contribution to the local economy.

Assistant Mayor and cabinet member for culture, tourism and events, Councillor Wendy Simon, says: “This is a hugely important role for the city and I’m delighted that Kevin, who has such extensive, and passionate knowledge of music, the music industry and Liverpool’s vital place within the industry, has taken the helm.

“To be awarded the UNESCO title was a huge coup, but we’re not a city to rest on our laurels. We have been globally recognised for the value we place on music, but we want to continue to make sure it infiltrates the lives of people who live, work and play here.”

Liverpool was awarded the UNESCO City of Music honour in December last year in recognition of its musical heritage and the role that music continues to play in the city today.

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