A new research report has found that The Beatles contribute up to £82 million to Liverpool’s economy each year.

The collaborative report by the University of Liverpool and Liverpool John Moores University (LJMU) was commissioned by the council and suggests how more can be done to secure further investment from the band’s legacy which already supports 2,335 jobs.

Generating approximately £81.9m annually, the Fab Four-related economy is experiencing growth of up to 15% every year with recommendations including creating a ‘Beatles legacy’ group, a Beatles/Cavern Quarter, a designated industry group for visitors and increased social media.

Lead author of the report, Professor Simeon Yates at the Institute of Cultural Capital – University of Liverpool, says: “This report clearly indicates the importance of The Beatles as a cultural and economic resource to the city of Liverpool.

“In all the interviews we conducted there was a strong belief that the city would go on attracting visitors through its Beatles connection long into the future.

“However, underpinning the economic impact and the cultural value of The Beatles heritage is a positive experience for fans, visitors and citizens, and the city needs to maintain standards in its efforts to promote this legacy.

“There is a risk to the city’s reputation if it does not ensure that the quality of services, attractions and products are maintained by all those who come into contact with visitors wanting to explore and access the heritage of The Beatles.”

Prof. Richard Evans, LJMU’s European Institute of Urban Affairs, adds: “The Beatles’ close ties with Liverpool not only make dedicated attractions appealing but also boost the custom of other local visitor attractions, hotels, shops and educational establishments, and the image and standing of the city around the world.”

Mayor of Liverpool, Joe Anderson OBE, says: “This is an exciting time as it’s the first step in a journey to protect the legacy of Liverpool’s famous sons and ensure it continues to attract visitors to the city for generations to come.

“Everyone knows The Beatles have had a big impact on the city’s past, but now we know exactly what that is and what we can do, together with other stakeholders, to ensure their impact on the city’s future.

“This now gives us a firm footing to make investment and creative decisions on how to improve the current offer of The Beatles. It will rely on all stakeholders taking ownership and driving change to unleash the full potential for our city.”

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