World Book Day helps the literary world “create its own buzz” as it competes with other media platforms, according to popular author Michael Rosen.

As the annual worldwide celebration of books takes place today (2 March), the ‘We’re Going on a Bear Hunt’ writer tells Your Move about the event’s importance.

As the initiative’s returns for 2017, Michael says: “The great thing about World Book Day is that it’s one of those days where you can create a buzz about books.

“Literature has to compete with a lot of other media and maybe there isn’t the glamour of Oscars, Emmys and Golden Globes attached to it, so we have to create our own buzz.

“It’s an occasion where everybody is talking about books and if that hype carries through to the rest of the year, then hurrah for World Book Day”

World Book Day, which aims to encourage children to explore books and reading, is marked in more than 100 countries and is in its 20th year this year.

For more insight on literature and storytelling from Michael Rosen, as well as the latest on his forthcoming writing projects, check out the full interview in the latest issue of Your Move.

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