The Clothes Show is relocating to Liverpool after 27 years in Birmingham.

Rebranded as the British Style Collective, the three-day event will take place at venues across the city next summer celebrating fashion, the arts and culture.

Highlights of the festival will include catwalk shows, shopping from over 250 fashion and beauty brands, food and drink pop-ups alongside educational seminars, beauty demonstrations and celebrity meet and greets.

Based at ACC Liverpool, the festival will also utilise a pair of Liverpool’s biggest landmarks – Liverpool Cathedral and St George’s Hall – as well the Baltic Triangle’s Camp & Furnace.

Liverpool Cathedral will be used for a candlelit couture catwalk event

The Clothes Show will return for the final time at the NEC Birmingham next month, over its 30-year history the event has featured some of Britain’s most famous models including Erin O’Connor, Oliver Cheshire, Sam Rollinson and Rosie Tapner.

TV personalities Cat Deeley, Holly Willoughby and Vernon Kay were discovered at past shows whilst the likes of of Boyzone, Amy Winehouse, The Saturdays and JLS have also performed.

St George’s Hall will host a luxe catwalk show and talks from industry experts

Speaking on the announcement, Maryam Hamizadeh, director of exhibitions at the Haymarket Media Group, which owns the show, says: “We are excited to announce our plans for 2017 and the launch of the British Style Collective presented by The Clothes Show.

“We are thrilled to be working with Liverpool City Council to enable us to curate the new, vibrant content and format that will be current, fresh and dynamic.

“As a city that celebrates and embraces culture and arts, Liverpool not only supports fashion and diversity but encourages it, making the city the perfect destination to launch the British Style Collective.

“The festival will be a celebration of fashion, beauty and lifestyle at its finest, giving our visitors the chance to discover bespoke brand experiences and pop ups that they will not find on the high street.”

The British Style Collective presented by The Clothes Show will take place from 7-9 July 2017.

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