In a major new collaboration, Coleen Rooney has been named as the lead female ambassador for Applied Nutrition, a global brand in nutrition and wellness products.

The TV personality unveiled a giant billboard in central London last week to promote her new position at the Liverpool-based company.

Coleen will be actively promoting a range of Applied Nutrition’s products including collagens, diet whey protein, protein bars plus vitamins and minerals, which she uses to support her health and wellness.

Coleen says: “Balancing my role as a mum and managing my personal life can be challenging, but it’s important for me to stay healthy and energised.

“I’ve always taken an interest in looking after myself and Applied Nutrition has impressed me because of the quality of their products.  The collagen and the diet whey protein make a real difference and something I’m using whether at home, in the gym or enjoying my regular Reformer pilates sessions.

“Applied Nutrition is a leading global business founded in Liverpool and I am delighted to be working with them. I actually grew up 10 minutes from their manufacturing facility, so it was a no-brainer for me and feels like a perfect partnership. I’m excited to share their amazing products with others who are striving for a healthier lifestyle.”

By partnering with Coleen, Applied Nutrition aims to highlight the importance of nutrition and wellness, showing how its products can seamlessly fit into even the busiest of schedules.

Steven Granite, COO at Applied Nutrition, adds: “Coleen’s passion for health and wellness, coupled with her busy lifestyle, makes her the perfect fit for our brand.

“We are thrilled to have her on board as our ambassador and look forward to seeing how she will inspire others to embrace a healthier, more balanced lifestyle with our products.”

Applied Nutrition products are available in more than 80 countries and at well-known UK retailers such as Holland & Barrett, ASDA, Tesco and Superdrug.

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