Liverpool City Council has appointed a team of experts to help market and sell a unique plot of land next to Liverpool Football Club’s world-famous Anfield Stadium.

Anfield Square, which lies less than a goal-kick away from the Kop, is seen as the next key element in the £260 million regeneration of the Anfield/Everton community.

The brownfield site has been vacant since the demolition of over 150 former derelict properties and at one hectare in size (equivalent to two and half football pitches) it has considerable potential to provide a massive economic, environmental and social impact to the area.

Following an open and robust procurement exercise, the city council has appointed place management consultants, Jones Lang Lasalle (JLL), along with its subconsultant team, LDA and PLACED, to act as agent and assist with the marketing and disposal of the site and to attract the broadest and highest calibre of potential developers.

Basing its decision on the Mayoral Triple Lock social value policy, the local authority is placing an emphasis on a new development that is rooted and focused on community inclusion.

Following the appointment of JLL, the site’s potential will be explored via a soft market testing exercise, as well as a series of public and stakeholder engagement sessions in February and March, to inform the production of a development brief which will then be advertised to market.

Bounded by Walton Breck Road, Gilman Street, Back Rockfield Road and Pulford Street, Anfield Square also lies just a few hundred yards away from the Grade II*-listed Stanley Park and the council will be seeking an environmental angle to any proposed development.

Residents and local businesses, as well as interested commercial parties, are invited to submit any queries to the Anfield Square team via JLLAnfieldSquare@jll.com

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