The founder of a national financial advisory firm has told leading business owners to open new offices in Liverpool and embrace the city in order to emulate his own success.

Paul Cheetham-Karcz, who opened a Sedulo office in Exchange Flags last summer to go alongside premises in Manchester, London and Leeds, says he was warned by advisors not to work in Merseyside as it was such a “difficult market to crack”.

However, the Manchester businessman decided to ignore that and offer Sedulo’s business advisory and investment services to the city.

Sedulo Group’s first year in Liverpool has seen it work with fashion brands Montirex, Gypsabella and Luxe Collective and run events with sports stars like Tony Bellew and Jamie Carragher.

Paul says: “We’ve been in Liverpool for nearly 18 months and have seen our revenues increase by around 30% to 35% and with the likes of Montirex we’ve implemented a plan for them to enter into the national and European markets next.

“It’s amazing but what I’m most pleased about is that our strategy has paid off. We were never going to come here and set up a two-seater office and say we’re a Liverpool-based business. We’ve put our money where our mouth is, created arguably the best office in the city, put on some cracking events and are working with some of the best consumer brands in the region – helping them obtain some ridiculous growth.

“If I go back to the beginning, everyone at the start was saying ‘don’t do Liverpool’ and ‘you’re a Manc in the middle of Liverpool and they won’t take well to it’. I disagreed and felt like we had to embrace the city in order for the corporate world to embrace us – and it’s worked. It’s a lesson to others, I believe a lot of people try to take from Liverpool and not give back.”

Sedulo signed an initial 10-year lease to work from Exchange Flags and Paul says “the next few years are all about growth and deeper levels of community work”.

He adds: “We now have 40 staff in Liverpool and we want to double in size to 80 in the next three years. We’d like to work with more fast-growing clients in the city and execute their plans. It’s all about more people, more clients, more events and the same fun while going deeper with our community work.”

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