Tech-led sports firm, Fourth Wall, has appointed three commercial directors to help elevate and scale up the business in 2025 and beyond.

The trio previously worked together at Manchester United, with Vange Kourentis, Mike Dunphy and Mark Hargreaves collaborating once again with the ultimate aim of further raising Fourth Wall’s profile, its technology and portfolio of services to sports clubs and associations both in the UK and worldwide.

At Manchester United, Kourentis oversaw so many of the club’s firsts, including the delivery of retail, bar and restaurant experiences in four continents as well as the launch of mobile phone content services with Vodafone and video streaming with BSky. He then founded Sports Revolution, which became the largest digital media rights firm for sports in the UK, with 65 contracted clubs and stadia, delivering many more firsts worldwide in football and rugby, including stadium Wi-Fi and virtual broadcast advertising.

Dunphy’s background is in tech product management, but quickly evolved to complete commercial management, business development and rights management when he moved from Vodafone to Manchester United to head up their JV project MUmobile. Here he spearheaded numerous football firsts, building an ecosystem that enabled multi-million revenue streams.

Dunphy has since worked for and with clubs including Liverpool FC, Manchester City FC and Real Madrid, as well as tech suppliers developing products, propositions and rights deals.

With a background in IT and operations, Hargreaves was attracted to the “huge opportunity” ahead at Fourth Wall in all sectors, both in the UK and globally. Having previously been IT director at Manchester United and general manager of Manchester United Interactive, Hargreaves has delivered many complex projects including the redesign and rebuild of manutd.com twice, integrating all club departments, services and revenue streams.

Anton Botes, CEO at Fourth Wall, says: “I have known Vange, Mike and Mark for a long time and knew, at the right time, the trio would be perfect at Fourth Wall. It’s great to be working with them and I am looking forward to witnessing amazing results.”

Working with more than 50 sports clubs and federations across the UK and worldwide, Liverpool-based Fourth Wall provides a full suite of services and systems to maximise fan engagement and reduce administration.

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