Zip World has reaffirmed its commitment to developing an “exciting new adventure attraction” in Liverpool.

The company, which operates a number of sites across the UK, says it is planning to work closely with Liverpool City Council to identify possible new routes for the fastest urban zip line in Europe after Mayor Joe Anderson refused to support original plans which involved the use of Central Library.

In June, the council’s planning committee approved an application for the zip wire to pass over St Johns Gardens behind St George’s Hall, and land on the roof of the building.

Owners and representatives from more than 130 city centre retail and hospitality businesses had signed an open letter in support of the proposals.

Sean Taylor, president and co-founder of Zip World, says: “Liverpool is the capital of North Wales so it makes sense for us, as a company that is based in North Wales, to develop our next major attraction in the city.

“Nothing has changed about our commitment to Liverpool and we are looking forward to working with the city council to identify potential new sites.

“All of us at Zip World respect the Mayor’s decision and we will work with him before submitting a fresh plan.

“We have had tremendous support from the business community and despite the background noise on social media, Zip World has a great deal of support from local people and families who want an exciting and established brand like ours in the city.

“We will be revising our plans so that Liverpool will experience the economic benefit, boost to tourism and job creation that an attraction like this will bring.

“There is a big future for Zip World in Liverpool and we are excited for it.”

Related posts:

Sports stars to back city’s Commonwealth Games bid Liverpool City Council looks to sail ahead with new cruise terminal plans Liverpool to bid for 2022 World Gymnastics Championships Council set to invest £200m in Liverpool’s road network Plans revealed for third and final return of the Giants in Liverpool Liverpool launches heritage-led development plan to shape future of historic docks