Structural warranty and building control provider Premier Guarantee has revealed its new logo and brand message.

The company, which has been based in Birkenhead for over 25 years, says the rebrand represents its commitment to being a “trusted, specialist extension of its customers’ build process and team”.

With more than 450 employees, Premier Guarantee delivers flexible warranties, building control and specialist expertise for housebuilders and developers.

The firm says its new brand message – There is no such thing as alone when you belong to something bigger – “draws to mind a spirit that Premier Guarantee customers will be accustomed to; teamwork and collaboration”.

Jacki Goodman, managing director of Premier Guarantee, called the rebrand “the perfect way to showcase the recent development of the company and the values it holds”.

She said: “Premier Guarantee has always been about working side-by-side with developers and homebuilders to help them over the line during the construction process.

The new logo sees the introduction of the gold ‘PG Shield’; “shorthand for strength, resilience and trust”.

“Our re-brand represents this collaborative, collective ethos perfectly. When a customer teams up with Premier Guarantee, they are adding expert specialists and an all-round devoted service to their own team.

“Our new look also reflects our stability and bright future, now being part of HSB UK and Ireland. This is an exciting time to be involved with Premier Guarantee.”

Stephen Worrall, HSB UK and Ireland CEO, added: “Premier Guarantee’s strong brand presence in the latent defects market was one of the reasons that made them so attractive to HSB as an acquisition.

“This re-brand further strengthens what many already think of when they think of Premier Guarantee – trustworthy, knowledgeable and experienced.

“Together, we will build on our strong products, technical expertise and customer service to provide a greater range of solutions to customers.”

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