Global beauty brand Charlotte Tilbury is to open its first UK standalone store outside of London at Liverpool ONE.

Spanning 1,000 sq ft within a corner unit on Paradise Street, the new ‘Charlotte Tilbury Beauty Wonderland’ will open in October, joining the brand’s presence globally in countries including London, Los Angeles, Dubai and Hong Kong.

The new space will be an “all-encompassing beauty destination” where customers can “unlock Charlotte Tilbury’s world-renowned beauty services, expertise and artistry”.

Charlotte’s Expert Retail Artists will give customers access to the “make-up secrets of the red carpet”, skincare services and “industry-leading” shade-matching and skin-analysis. The new store will also incorporate the brand’s ‘Beauty Boudoir’, a private space dedicated to private makeup consultations with tailored 1-2-1 appointments as well as group and private event bookings available.

Alison Clegg, director of asset management at Grosvenor, says: “Charlotte Tilbury’s selection of Liverpool ONE as their regional debut site is testament not only to the destination’s draw for international brands, but also our positioning at the forefront of retail trends, such as tech-led beauty.

“We’re proud to be welcoming the global beauty powerhouse to Liverpool ONE in October, and are confident the brand will be a huge success as part of our diverse and experience-driven retail lineup.”

The signing of Charlotte Tilbury at Liverpool ONE follows a series of 2022 announcements for the retail destination, including the recent openings of global designer retailer, Tessuti, footwear specialists, Russell & Bromley and Kick Game, as well as international clothing brand, Bershka, which is the third Inditex brand to join Liverpool ONE.

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