Applied Nutrition will open its first-ever pop-up store in the heart of Liverpool ONE on Saturday (7 December).

The pop-up is set to showcase the brand’s popular range of products including pre-work out supplements, protein powders, vitamins, protein waters and other wellness and fitness products.

Applied Nutrition’s products have earned the loyalty of celebrities including Coleen Rooney, who is a brand ambassador, and UFC star Paddy “The Baddy” Pimblett.

The pop-up store will be delivered with fashion brand Yelir and promises product giveaways, samples, celebrity appearances and a live DJ.

The retail space marks a significant milestone for Applied Nutrition, being the first physical retail space the Knowsley-based company has ever taken over, further expanding its footprint in the UK and globally.

The move into physical retail is part of Applied’s ongoing strategy to “connect with consumers in a more personal and interactive way”, while offering them the opportunity to experience its products firsthand and get advice from a specialist fitness team.

There will be an exclusive invitation-only launch event at 6pm on Friday (6 December), where shoppers will get the chance to spot local celebrities and sports people who will be there to celebrate the opening in style.

Applied recently achieved a major business milestone by floating on the London Stock Exchange. The company’s products, which range from protein powders to vitamins and supplements, are now sold across multiple continents, with increasing demand from fitness enthusiasts, health-conscious consumers and athletes.

Thomas Ryder, CEO of Applied Nutrition, says: “We’re looking forward to opening our first-ever pop-up store at Liverpool ONE, and we couldn’t be more excited to invite our loyal customers and fans to experience the brand in a completely new way.

“We feel these pop up store opportunities in certain locations are a great way to attract new consumers to the brand and to engage with our existing loyal customer base.

“Partnering with Yelir has a great synergy for us too. Both Yelir and Applied Nutrition are dynamic premium brands from the North West of England and have loyal followings. I am delighted we are coming together in this way.

“Our goal has always been to make wellness and fitness more accessible, and this pop-up is a great way for us to engage directly with our community. The pop-up store will offer a wide range of Applied Nutrition’s popular products as well as the Yelir performance range.”

The store will be open for a limited time, so fitness and wellness enthusiasts are encouraged to visit early to take advantage of exclusive deals, special promotions, and celebrity meet-and-greet opportunities before it closes in mid-January.

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