A women’s active streetwear brand launched during lockdown has opened the doors to its new flagship store at Liverpool ONE.

The new 1,400 sq ft store on Manesty’s Lane showcases Red Run’s high-quality active streetwear collections and to celebrate the opening, the brand has officially launched its most in demand collection to date – AW23, Parisian Night.

To compliment Red Run’s direct-to-consumer offering, the brand has partnered with ASICS to retail a range of sneakers that have been specifically selected by creative director, Megan Kimmance, to be styled with its versatile collections to offer customers a full provision of style from head to toe.

In addition, Red Run will be releasing a limited quantity of exclusive designs on a regular basis – the first being a printed long-sleeved skater tee from the best-selling INKY collection, available from 28 October in-store only.

The flagship store, which reflects Red Run’s ethos through the use of sustainable, carefully sourced materials and a contemporary industrial aesthetic, will host exclusive VIP events and collaborative activations.

Megan says: “Red Run’s Liverpool ONE flagship will allow our existing consumers as well as new, to fully experience the quality and intricacy of Red Run and heighten our direct-to-consumer shopping experience via an immersive and inspiring space.

“Through blood, sweat and tears, with the support of my business partners, Abby Adderley & Joana Barbosa, I have managed to bring my vision to life – the Liverpool ONE store is something we are all very proud of and truly represents Red Run as a brand and where we are now.

“Our Liverpool ONE store is the start of a new chapter for Red Run, and we are delighted to welcome everyone to our new destination.”

Rob Deacon, asset management director at Grosvenor, adds: “Supporting independents and local businesses has always been a huge part of our strategy at Liverpool ONE and Red Run is yet another trail-blazing local brand built from the fabric of Liverpool.

“With a dedication to sustainability and community and a loyal following set to bring visitors back time and time again, Red Run is an excellent addition to our diverse and curated selection of retailers, and I am looking forward to witnessing the brand continue to go from strength to strength.”

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