A spectacular, 70-metre, LED tunnel of light and music will arrive at Liverpool’s Church Alley this Christmas, it has been announced.
Liverpool BID Company is teaming up with The Festive Group to replicate its world-famous festive display which has appeared on the streets of Málaga in Spain and Oostende in Belgium.
As well as transforming the passageway which links Church Street to The Bluecoat, the BID has also revealed what else it’s bringing to the city this Christmas.
Highlights include a walk-through, 16-metre high artificial tree in Williamson Square; the return of the St Paul’s Square Christmas tree and an ‘angel selfie display’ on Castle Street and Clayton Square.
Meanwhile, Christmas lights will adorn the main thoroughfares of Bold Street, Whitechapel, Castle Street, Cook Street, Chapel Street and Tithebarn Street.
The BID will also be working with the new owners of Exchange Flags to bring a Christmas tree and lights to the square.
Bill Addy, chief executive of Liverpool BID Company, says: “As well as the traditional Christmas decorations that we have come to know and love, we are very excited to announce that we are working with The Festive Group to bring something really special and different to the city centre this year. It will certainly set us apart from other towns and cities in the North West.
“Christmas is of course one of the most important trading times for our levy paying businesses on the high street, and it is the BID’s objective to boost visitor footfall and improve the experience in the city centre during the competitive festive period.
“We have to give shoppers more reasons to choose Liverpool for their Christmas outings. Working with our partners across the city, we are confident this year is going to be like no other.”









