Grosvenor has announced the opening of Rituals, the luxury bath, body and home brand at Liverpool ONE, its first in the city.

Located on South John Street, the 1,700 sq ft store stocks the brand’s range of “luxurious yet affordable products”, covering skin & body care to scented candles & fragrance sticks.

The opening of Rituals marks the first store opening of 2022 for Liverpool ONE.  The launch follows a successful 2021 for the retail destination, a year in which it welcomed names such as OMEGA, Castore and Bershka, plus saw an 8.2% increase in sales compared to the same period in 2019, outperforming the UK’s overall figure of 2%.

Penny Grivea, managing director for UK & Ireland at Rituals, says: “We are so excited to have opened at Liverpool ONE, our debut store in the city.

“As we continue to expand our retail footprint across the country, Liverpool ONE will be a key location for us, as the destination has both a strong, loyal customer base, as well as the ability to continuously attract visitors from across the country and internationally.

“We’re excited to introduce the unique Rituals retail experience to shoppers in the city and show them how to transform daily routines into meaningful rituals.”

Alison Clegg, managing director, asset management, Grosvenor, adds: “We are delighted Rituals has chosen Liverpool ONE as the destination of choice for its debut in the city.

“It is a great addition to our continually evolving wellness and premium lifestyle offering, providing a quality choice for shoppers and solidifying our position as one of the UK’s leading retail and leisure destinations.”

The opening follows the news that Russell and Bromley, the premium British footwear and handbag brand has signed for a new 3,000 sq ft store, also to be located on South John Street.

Metis and CBRE acted for Liverpool ONE. Harper Dennis Hobbs acted for Rituals.

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