Protein Works unveils new Speke HQ as it reaches 400m shake milestone

Protein Works, one of the UK’s fastest-growing health and wellness brands, has officially opened its new state-of-the-art headquarters, PW Campus, in Speke.

The move marks a significant milestone in the company’s growth, as it consolidates operations from multiple sites in Runcorn into one purpose-built facility to support the next chapter of its expansion.

The 100,000 sq ft PW Campus brings together the brand’s production, fulfilment, marketing, and technology teams under one roof for the first time. Protein Works says the facility will enable it to scale past £100m in revenue.

The move comes after over a decade of growth and a record-breaking 2024 for the business, which saw a 40% increase in turnover and record profits. In July, the brand also celebrated selling its 400 millionth shake.

“This is more than just a new building,” says Laura Keir, CEO at Protein Works. “It’s a symbol of how far we’ve come, and where we’re going next. “At a time when many others in our industry have been facing challenges, we’re proud to be able to create best-in-class jobs and contribute to the economic growth of the North West. With everything under one roof, we can operate smarter, move faster, and innovate more boldly than ever before.

“As a driven business, we’re deeply committed to expanding our capabilities in AI and technology to enhance decision-making and improve service for our customers. I believe our new campus and city location will be a catalyst in bringing that vision to life.”

Nicola McQuaid, partner at YFM Equity Partners, the company backing Protein Works, adds: “Reaching this milestone reflects just how far Protein Works has come as a brand that’s rapidly gaining ground in its industry. Over the past five years, the team has consistently delivered, with revenues surpassing £50 million and EBITDA doubling year-on-year.

“That exceptional performance has enabled the company to self-fund this major move, cementing its position in the fast-growing health and wellness market and setting the stage for future success.”

About Author: YM Liverpool