Liverpool-based sports nutrition, health, and wellness brand Applied Nutrition has signed Daniel Dubois as its newest ambassador.

The two-year partnership deal will see the IBF heavyweight world champion incorporate Applied’s products into his training routine ahead of his next major fight.

Known for his devastating knockout power and formidable strength, Dubois has rapidly ascended through the ranks of heavyweight boxing. With a string of impressive victories, including a dominant win over former world champion Anthony Joshua, Dubois is considered one of the most exciting fighters in the sport today.

Applied Nutrition offers a diverse range of products designed to support athletes across all disciplines, including premium protein supplements and pre-workouts.

The company has grown from selling one single product from a small shop in Kirkby just nine years ago to now offering more than 100 different products and selling to 65 countries across the world.

As a globally recognised brand, Applied Nutrition has made significant strides in the sports nutrition industry and is publicly traded on the London Stock Exchange following a successful IPO.

Thomas Ryder, chief executive officer of Applied Nutrition, says: “We are beyond excited to welcome Daniel Dubois to the Applied Nutrition family as our newest ambassador.

“Daniel embodies the resilience, determination, and ambition that perfectly align with our brand values. As a world-class athlete, Daniel demands nothing but the best to fuel his performance and recovery and that’s where Applied Nutrition comes in.

“We’re proud to support him with our scientifically-backed products as he continues to push boundaries in the ring.

“This partnership marks a significant milestone for us, and we can’t wait to see Daniel excel with Applied Nutrition by his side.”

Daniel Dubois adds: “When my agent, Chris Nathaniel, presented me with a list of nutrition brands interested in partnering with me, Applied Nutrition was my standout choice, having used their products before.

“I am so happy to be working with them and I look to taking over the heavyweight division with Applied Nutrition by my side.”

UFC fighter Paddy ‘The Baddy’ Pimblett is also an ambassador for Applied Nutrition, along with fitness enthusiast Coleen Rooney, who recently unveiled a new collection in partnership with the company.

Applied Nutrition is also the headline sponsor of the British Boxing Awards, taking place in London on 28 March.

Related posts:

Boxing world champion Liam Smith talks to Your Move Recreation site could enhance cricket club’s training facilities Liverpool has been named the UK’s Greatest Sporting City Liverpool City Region to host Rugby League World Cup 2021 matches Katarina Johnson-Thompson Interview: Superstar heptathlete on Tokyo 2020 & new sports festival Historic Birkenhead swimming baths to reopen as new community centre