Frasers Group plc has announced it will open a flagship Flannels store in Liverpool city centre next autumn.

Situated on Parker Street, Flannels will take over the much-loved ‘Owen Owen’ building – formerly home to Tesco Metro.

Set over seven floors, the Liverpool store will feature an all-new beauty destination, a rooftop restaurant and an entire floor will be dedicated leisure, activewear and high-performance sportswear.

This ‘World of Active’ conceptual space will also include a “trailblazing fitness studio”.

Alongside ready-to-wear luxury fashion and streetwear, the store will also launch the inaugural Flannels Beauty destination.

Frasers Group says the new store, designed by Argent, will bring a “fresh new energy and contemporary attitude to beauty, shifting beauty retail from brand first to consumer first”.

Michael Murray, head of Elevation at Frasers Group, adds: “ We recognise Liverpool as a powerhouse of culture and style – it’s a symbiotic home for Flannels.

“While the idea of the ‘regional divide’ is dead, we recognise that communities are welcoming exciting, much-needed additions to their high streets with open arms.

“Liverpool is the fifth largest retail centre in the country, and in our opinion underserved – we’ll be the first and only multi category destination to mark the city.

“The market has an unmatched appetite for the type of luxury we do best; we’re incredibly excited to deliver a world-class experience to the city and have no doubts on the success of our strategy.”

Related posts:

Fashion label Bershka to open flagship store at Liverpool ONE Job Centre moving to St Johns Metquarter announces Lambretta pop-up Fashion, furniture and homeware store heading to Liverpool ONE New Speke Aldi set for approval despite objections from ASDA & Morrisons Decathlon to open new flagship store on Liverpool’s Church Street next week