A Liverpool-based financial advisory company is delivering more than 15,000 presents to underprivileged children this Christmas.

Sedulo Group has teamed up with charities and carers across the region to deliver ready-wrapped gifts as part of its annual toy appeal.

Each underprivileged child will receive presents which are personal to them and based on their individual tastes with gifts including clothes, toys, crafts, dolls, action figures, toiletries and this year’s must-haves all included.

Sedulo, which has an office in Exchange Flags, has also recently delivered more than 26,000 pieces of school equipment to children – allowing them to complete homework and access essential utilities.

The company has also built a playground for a school on a condemned site and is set to launch a period poverty campaign next year aimed at teenage girls who can’t afford the products they need during the menstrual cycle.

Sedulo founder Paul Cheetham-Karcz says: “Christmas is a time for children to have fun and the thought of some not receiving any presents on Christmas Day is heartbreaking.

“The Toy Appeal really is one of the most important things we do at Sedulo because, as a growing business, we cannot stand by and let these children go without.

“This year, we raised more than £100,000 to buy bespoke presents and hand them out to children in poverty across the cities we work in.”

To find out more about Sedulo’s Christmas Toy appeal click here.

Related posts:

Leading Manchester businessman tells entrepreneurs: ‘Come to Liverpool’ DreamWorks to bring Christmas spectacular to Liverpool Thousands gather for Christmas lights switch-on Festive programme announced for Liverpool city centre Stewart Milne Homes donates Christmas trees to Wirral hospitals Liverpool community group publishes festive story to raise money for local charities