Letta, in partnership with Redwing, has announced full occupancy of 94 flagship units across three new development sites in Ellesmere Port and Bolton within months of launch.
Developed in partnership by Peel Group’s housebuilder arm, Northstone, and Liverpool-based property agency, Redwing, Letta is a suburban build-to-rent concept which aims to bring affordable and energy efficient family homes alongside an expert end-to-end property management service across the North West.
Joanna Allen, land and partnerships director at Letta and Northstone, says: “Letta set out to bring something new to the North West rental market, by offering more than bricks and mortar.
“Our goal was to create exceptionally built, super sustainable and professionally managed homes that provide tenants with an enhanced renting experience – and we’ve achieved just that.
“The response to Letta has been incredible. Our homes were snapped up from day one, and our tenants have consistently reported high levels of satisfaction, praising everything from the quality of the build and energy efficiency to the sense of community and attentive management service.
“This is all made possible through our innovative partnership with Redwing and Northstone, which ensures an outstanding service and seamless experience.
“We have big ambitions for Letta, and our flagships schemes are just the beginning. We are so proud of where we are and excited for what’s to come next as we continue to scale up the Letta portfolio with Redwing and Northstone in the coming years, staying true to our core values of quality, sustainability, and community.”
Redwing, marketing, lettings and management agent for Letta, achieved an off-plan reservation rate of 98.9% for the schemes, resulting in reduced void loss and a seamless move in process for tenants.
Michelle Brooks, director of operations at Redwing, adds: “Our partnership with Letta demonstrates Redwing’s commitment to bringing more good quality and affordable homes across the North West, by partnering to deliver an expert end-to-end property service.
“Together with Letta, we provide tenants with a home of exceptional standards paired with Redwing’s lettings and property management services that make renting simple.
“We’ve had a brilliant 18 months working with the team at Peel Group and Northstone to bring this innovative concept to life and I’m so proud of everything the team have achieved.
“From expert consultancy in the build phase and bringing the properties to market, to welcoming hundreds of tenants into their beautiful new homes at Letta and providing an outstanding service – it’s been a huge success for everyone involved, and most of all, our tenants absolutely love their homes!”
Built by Northstone, Letta’s range of two, three and four-bedroom homes feature cutting-edge smart technology proven to reduce energy bills and come with private gardens. The properties are set within communities that are well connected to green spaces, rich in biodiversity and close to key transport links and sustainable travel routes.











