The organisers behind the 2017 Mersey River Festival have announced a trio of sponsors for the summer extravaganza.
Sponsors for the maritime event were chosen via a lottery-style draw involving dozens of local businesses.
Liverpool ONE scooped the top prize and secured the overall naming rights, meaning the festival will be officially called the ‘Mersey River Festival in partnership with Liverpool ONE’.
Chris Bliss, estate director at Liverpool ONE, says: “We are delighted to be named as this year’s headline sponsor.
“The Mersey River Festival has established itself as a much loved annual occasion which celebrates Liverpool’s cultural heritage. We are proud to be a part of this and look forward to showcasing everything which our vibrant city has to offer.”
Heritage Great Britain, which owns and operates some of the UK’s most high profile visitor attractions including Liverpool’s Mattel Play! and last Christmas’ Dreamworks Lights destinations, was named as the official sponsor of the music zone.
Meanwhile, discount store chain Home Bargains became the sponsor for the family zone, which will see family entertainment such as street theatre, face painting and craft workshops taking place across the festival site.
The programme for the maritime festival is still being finalised but will see a number of Tall Ships sail in to the city which will join several military vessels and research ships.
We do know that the British ThunderCat Racing tour will make a return alongside the Northern Boat Show – which is back for the third year in a row.
Full details of the programme will be released next month.
