Coleen Rooney, TV personality and wife of former Manchester United & England footballer Wayne Rooney, has announced her intention to invest in Applied Nutrition shares at the company’s upcoming IPO (initial public offering).

The announcement comes as the sports nutrition, health and wellness brand prepares to float on the London Stock Exchange later this month. On Tuesday (15 October), Applied Nutrition announced a valuation range of between £340m and £400m for the company.

Founded in Liverpool in 2014 by Thomas Ryder, Applied Nutrition has successfully expanded its reach, offering a range of nutrition products, including protein powders, protein bars, collagen products, and vitamins, which are sold in more than 80 countries worldwide.

Coleen Rooney, who began her partnership with Applied Nutrition as a brand ambassador earlier this year, expressed her enthusiasm for the investment, saying: “I’ve been genuinely impressed by Applied Nutrition’s journey from its roots in Liverpool to becoming a leading sports nutrition, health and wellness brand,” she said.

“The Applied story is inspiring, and I used their products even before I was an ambassador. That’s why I’ve decided to invest in the company—I’m excited to be part of its future.”

The exact amount of Coleen’s investment remains undisclosed but it includes an acquisition of shares in the company at the IPO, signalling her confidence in Applied Nutrition’s growth trajectory.

The investment aligns with the company’s strategic drive to enhance its retail offerings to ordinary investors, further democratising access to its four product ranges.

Alongside current investors in the company JD Sports Fashion Plc, Andy Bell and Peter Cowgill, the IPO has already attracted highly successful entrepreneurs such as Mohsin Issa and several others.

Related posts:

Coleen Rooney takes new ambassadorial role at Liverpool’s Applied Nutrition  Wavertree Town Hall to be converted into Murphy’s Town Hall Tavern £17m football hubs planned to boost grassroots sport 656-unit residential scheme among newly approved projects Liverpool cladding firm sets sights high as it bids to make UK’s tall buildings safe First public consultation on multi-billion-pound Mersey Tidal Power project