Luxury fragrance and accessory brand, The White Company is set to open a flagship store in Liverpool.

The retailer will move into a 5,212 sq ft space on Liverpool ONE’s Peter’s Lane this autumn.

The opening follows a successful pop-up store which the firm ran in the run up to Christmas last year on Manesty’s Lane.

The White Company, which started out as a mail order service 21 years ago, will join established brands on Peter’s Lane including Michael Kors, Hugo Boss, Reiss, Beauty Bazaar Harvey Nichols and Flannels.

Miles Dunnett, funds director at Liverpool ONE owner Grosvenor Europe, says: “The White Company’s popularity at Liverpool ONE was proven with its Christmas pop-up, so we are delighted to welcome them back for what will be the brand’s new regional flagship.

“The White Company is a great complement to our existing line-up on Peter’s Lane and is indicative of the consistent demand for space from leading aspirational brands.”

Will Kernan, CEO at The White Company, adds: “Our new store in Liverpool ONE was the obvious next step for The White Company, following our hugely successful pop-up last year.

“We experienced very strong demand for our brand and products, and have worked closely with Grosvenor to create the ideal store for our new flagship in the North West.”

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